Post by rahim on Feb 1, 2024 4:08:39 GMT -6
May 30, 2023As a leading provider of single-family homes, Atmoshaus AG paves the simple, cost-effective path to owning your own home. You offer your customers an all-round service, from advice to key handover.In addition to various offline acquisitions, Atmoshaus has also focused primarily on online acquisitions for years. They rely on various components of online marketing. In addition to SEA, SEO and lead management, there has also been a strong focus on social media in recent months.Due to a lack of resources, the user experience of the existing website was not yet fully developed.
The ordering of information material packages, which are an important tool DB to Data for lead generation, also failed to materialize in some cases. A high bounce rate was another indicator of an immature UX. This wanted to change and the number of information material orders should be doubled.The decision was made to commission our agency to design a user-friendly information architecture taking into account an efficient lead management process.Building a strategically planned re-designIt quickly became clear that the entire user experience on.
When creating the information architecture (IA), the predefined personas and their customer journey were taken into account. This should allow the relevant users to get the information they want quickly and without major detours. To ensure this, we prototyped the entire IA of the website. The design and other web developments were mapped taking the user's customer journey into account.“ It is important to us to form as positive an association as possible with our brand throughout the entire website visit. “— David Meyer, Head of Marketing & Sales.
The ordering of information material packages, which are an important tool DB to Data for lead generation, also failed to materialize in some cases. A high bounce rate was another indicator of an immature UX. This wanted to change and the number of information material orders should be doubled.The decision was made to commission our agency to design a user-friendly information architecture taking into account an efficient lead management process.Building a strategically planned re-designIt quickly became clear that the entire user experience on.
When creating the information architecture (IA), the predefined personas and their customer journey were taken into account. This should allow the relevant users to get the information they want quickly and without major detours. To ensure this, we prototyped the entire IA of the website. The design and other web developments were mapped taking the user's customer journey into account.“ It is important to us to form as positive an association as possible with our brand throughout the entire website visit. “— David Meyer, Head of Marketing & Sales.